So here’s the unfashionable statement. I don’t believe that the internet has any transformative power for good as a platform for ‘new media’. I don’t believe in citizen journalism, or blogs-as-news-outlets, or magical creation of citizen involvement. I think it’s going to mess everybody up and make politics dirtier than ever.
So here’s 3-step reasoning as to why.
1. No barriers to entry
This is the obvious one. The big thing about the internet is that ANYBODY can get on it. News media, citizen bloggers, cranky right-wingers, anybody. And each and every one of them is capable of publishing news stories, presenting opinion pieces, organising campaigns, do cranky blog posts like this one, just about anything.
Pretty fantastic right?
But there isn’t any kind of vetting process. The downside to having the internet open to everyone is that everyone is on the internet. Imagine millions upon millions of news outlets of varying quality all competing for your attention, mixed in with bizarre memes, distracting social networking and an overload of trend-information.
Now, this wouldn’t be a problem if there was an objective way to filter through all the noise and get to the ‘good stuff’. The immediate response is that I’m being a twit and that it’s called ‘google’.
But here’s the thing. What exactly is ‘good stuff’?
2. Differentiation in new media
Now google, as we all know, works through an obscure formula that includes number of links from relevant sites, visitor hits, you get. So it’s like a huge popularity vote, kind of. More people frequent a site, the more votes it gets, ka-pow, it’s top of the listings.
But how does a site differentiate itself from the millions of others? It can’t be in well-researched pieces. The comparative advantage of the internet is in low-startup cost, minimal overheads, minimal staffing, which pretty much precludes a huge budget for, eg, a $500, 000 bureau in Kyoto.
Instead, sites rely on two things: speed of delivery and personality.
With a very fickle internet audience, you need pieces and you need them fast. You want to talk about the Republican amendments to the stimulus bill last month? Too bad, old news! You have to talk about something the moment it comes out. So citizen journalists can’t afford to go check things out personally. So they get their sources from, strangely, the existing news channels.
Essentially, citizen journos are twitter feeds for current affairs. So to make it seem like they are adding value, people on the internet add the only thing they can: opinions. There is therefore no such thing as objective internet journalism. Every. Single. Blogger. out there is a one-man/woman editorial show. Choose the sub-genre of news, the articles, fire up some sarcasm, you get ‘personality’ and a differentiated site. Like this one: I’m doing an opinion piece right now.
The ‘citizen journalists’ of the internet are filters. They become middle-men repackaging existing stories as ‘independent coverage’. We’ve just gone and added an extra layer of process for our news to pass through before it gets to us, all without improving our ability to find out new things.
3. Too much noise
Stay with me now. Last step, and most important. I don’t believe the internet results in any greater degree of political engagement because there’s just so much noise out there. By definition, there are opinion pieces out there forwarding almost every conceivable position on every little news stories. Except very few of these opinion pieces actually add meaningful dimensions. Why? Because a well-argued opinion piece requires access to all the facts. And who has time for that anymore?
This is why I’m a little annoyed by Obamania, especially outside the US. All this chatter about Michelle Obama’s ’super-toned arms’ and how great he is, but how many of the non-American Obamafans know his plans for the economic crisis, or his plans for the war on terror (continue), or his foreign policy ideology (quite hedged actually)?
Not alot. And the reasoning is, there’s already so many possible opinions out there. Why do I need one of my own? Much better to just keep surfing kitten memes and occasionally grumble about someone else’s politics. “I’m pretty sure I heard on the Colbert Report…“